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How to Open & Operate a Financially Successful Redesign, Redecorating, & Home Staging Business: With Companion Cd-rom | 
 enlarge | Authors: Mary Larsen, Teri B. Clark
Publisher: Atlantic Publishing Company
Category: Book
List Price: $39.95
Buy New: $24.64
You Save: $15.31 (38%)
New (17) Used (5) from $20.00
Rating:  10 reviews
Sales Rank: 89103
Media: Paperback
Edition: Pap/Cdr
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 1601380232
Dewey Decimal Number: 333.33830973
EAN: 9781601380234
ASIN: 1601380232
Publication Date: February 6, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from publisher!
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| Editorial Reviews:
Product Description
Are you planning to become part of this redesign or real estate staging network? During this time of phenomenal growth, these businesses may be worth your investigation. If you can answer yes to the following questions, then the redesign or home staging business may be just right for you. Do you love decorating your home? Are you addicted to home decorating shows and magazines? Do you know exactly what someone should do to sell their home fast? Are you constantly moving your furniture around? Do you find yourself decorating for your friends and family for free? Do you have a flair for decorating? Keep in mind, however, that Redesign and Real Estate Staging are more than just having the talent and skills to do the job. The business of the business is the part that can be tricky. Readers of this book will fall into one of the following categories: Those With a Second Career: You already have a successful career and are looking for something new. In fact, the design field may be totally unrelated to anything you have ever done before Those Wishing To Be Their Own Boss: You want to have more control over your day and how it goes. Being your own boss allows you to be flexible. Those That Are Business Beginners: You have started your own business, and are finding that the small business tools that are available just do not apply to the design industry. Those That Want To Grow Their Design Business: You already are fully engaged in your own design business and need sound marketing principles to grow your business further. Those That Are Curious: You just want to know what the design industry is all about and find out if you can develop your passion into a thriving business. No matter which description fits you, this book will be instrumental in your success of the business side of redesigning and home staging.
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| Customer Reviews: Read 5 more reviews...
Great Tool to launch as a Interior Redesigner! March 21, 2008
Laure Gill (Atlanta GA)
2 out of 8 found this review helpful
Mary Larsen has done a thorough job explaining the actual steps it takes to launch a successful (financially successful!) business in Interior Redesign and Staging. As a Nationally Certified Trainer in this area , I look forward to adding this book to my recommended reads for students, new & experienced. Worth the time to read it!
Ready, Set, Design! March 13, 2008
Myra Turner
1 out of 8 found this review helpful
Larsen's book starts right off by defining the differences between redesign (for living) and staging (for selling) so there's no misunderstanding of what these potentially lucrative businesses are all about.
The popularity of HGTV-DYI-type shows have spawned an interest in people wanting to redecorate their own homes Fortunately for anyone wishing to operate this type of business there will be more than enough work for you to do. Many home decorators get all excited about redecorating their homes but then find that once they get started (or are in the planning phase) they don't have the skills or the time to follow through.
The book offers a lot of solid advice. For instance, Larsen reminds readers that it is vitally important to continuously educate themselves as trends change constantly- what's hip today will be out tomorrow.
Mary's Trade Tips are sprinkled throughout the book making you feel like you're getting insider information. Larsen offers advice on ways to market your business including getting testimonials from current customers, giving presentations including a list of possible topics and an outline detailing how to present the topic. Details important things you need to know to stage a home for a real estate sale, offers before and after pictures showing great design work that you can easily do and gives basic design tips that offer suggestions on room elements such as color, shape, and spacing. You'll also find a list of tools you will most likely need and an appendix with more than enough resources to get you started including easily modifiable forms, sample contracts, a list of tools you will need and sample sales letters.
For some reason I found myself getting kind of bored toward the end of the book but overall a good resource for anyone wishing to start this type of business. Could also be a good basic guide for anyone wanting to simply redesign or stage their own home.
 Very Informative March 10, 2008
Mike Mcvay (Montgomery, AL)
4 out of 11 found this review helpful
This book gives detailed information on how to go about starting a business doing interior design and decorating. The authors discuss the types of decorators as well as what it takes to be an entrepreneur. They dispel commonly held myths about entrepreneurship and give practical advice for the reader to determine if they have what it takes to start their own business.
The authors give step by step instructions on what it takes to start your own design business such as deciding what skills you have and how to charge for services. The next sections of the book deal with the legal and financial concepts of structuring a business. The authors do a good job of explaining the intimidating ideas of business planning, finance, and operation in terms that non business savvy people can understand. Anyone considering a career in design or decoration would benefit greatly from reading this book
Great handbook for those who are experienced and brand new! February 29, 2008
H. Kleba
6 out of 13 found this review helpful
How to Open a Financially Successful Redesign, Redecorating & Home Staging Business definitely stands out in the "be your own boss" genre. The never-ending wealth of information practically sets up your business for you, no matter how little you know about what you're getting into. Other how-to business start-up books tend to jump right into the thick of things, overlooking key facts that beginners might not know. Mary Larsen's book was the exact opposite--even beginning with questions about whether or not you are cut out to be an entrepreneur.
While there was a ton of information packed in, I never felt overwhelmed with facts. Everything was broken down into easy-to-use tidbits, like questions to ask yourself and your clients, common business myths, why extras are important, naming, testimonials, and the pitfalls of freebies. The focus placed on marketing, especially e-mail and Web marketing, was especially helpful. I'm not a very tech-savvy person, so the in-depth discussion of marketing in this way was great--no "techie" language that I couldn't understand, just the basic facts. Larsen also helps out by reminding the reader that sometimes you just have to start your business and build from there--everything doesn't have to be perfect for your first client. Besides, with Larsen's book, there's no way you could fail!
Even if you already consider yourself an expert in redesign, redecorating or home staging, Larsen's book is a necessity, even if just simply for the appendix, which provides a quick reference and worksheets that can help you grow your business from day one.
I love "Mary's Trade Tips"! February 28, 2008
SK Designs (Houston, Texas)
4 out of 11 found this review helpful
This book is concise and complete and has a wealth of information for starting up your staging and redesign business. Using true-life examples, Mary outlines the redesign business so new businesses can succeed and thrive and make fewer mistakes. I love the "Mary's Trade Tips" sections which are all little nuggets of great information to help a new business do well financially and professionally.
This is a gotta-have book for those considering redesign and home staging!
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