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What You Need To Know Before You Start Your Own Internet Home Business
A quick Internet search on the keywords, “home business,” will likely yield millions of results. Peddlers of home business opportunities assure overnight riches in what ultimately amounts to an endless sea of empty promises. Their willing victims...
The Power of Focus In Your Home-Based Business
The recent media buzz about 'The Secret' has entrepreneurs asking, "How can I put the Law of Attraction principle to work for me in my business?" It's all about the power of focus. As home-based business owners, network marketers, or coaches, you are...
Top 5 Reasons To Start Your Own Internet Business
There are many reasons why owning an Internet business is beneficial, rewarding and a great financial move. Here are the top five reasons to consider beginning an Internet business. 1. Freedom to Work when you Choose The first benefit of owning an In...
Make Money Online: How To Determine If An Opportunity Is Legitimate Or Not
Today, opportunities to make money online are abundant. There are a number of different ways to make money, from freelancing and sales, to marketing or running auctions at Ebay. Unfortunately however, along with all of these wonderful legitimate oppo...
Setting Up An Internet Home Business
Setting Up And Running an Internet Home Business For many people new to the Internet as a business opportunity it can be very daunting almost to the point of being of "scary". It has always been perceived that there is a lot of new technical ...
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Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Your Coach in a Box) | 
 enlarge | Author: Michael Masterson
Creator: Sean Pratt
Publisher: Your Coach Digital
Category: Book
List Price: $39.98
Buy New: $24.80
You Save: $15.18 (38%)
New (18) Used (3) from $24.80
Rating:  55 reviews
Sales Rank: 420907
Format: Audiobook, Unabridged
Media: Audio CD
Edition: Unabridged
Number Of Items: 10
Shipping Weight (lbs): 0.6
Dimensions (in): 5.7 x 5.3 x 1.6
ISBN: 1596591633
Dewey Decimal Number: 658.11
EAN: 9781596591639
ASIN: 1596591633
Publication Date: April 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
This audiobook was created to help people get their businesses launched quickly and profitably while avoiding the pitfalls that make starting a new venture risky. It walks listeners through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible.
Ready, Fire, Aim begins with the most important moves that an entrepreneur. Topics include: getting started, generating revenue, improving the product, marketing, running a business meeting; hiring and motivating the appropriate employees and networking.
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| Customer Reviews: Read 50 more reviews...
 Massive self-promotion with some marketing tips thrown in June 2, 2008
Jerry Saperstein (Evanston, IL USA)
10 out of 12 found this review helpful
I enjoy the occasional book on marketing and how to acheive success. The cover blurbs for "Ready, Aim, Fire" seemed promising as did some of the Amazon reviews. So I figured why not.
I can now answer the question "why not" in detail and at length.
First, the good news. Michael Masterson does a reasonably good job of distilling the advice offered in dozens of other books on advertising and marketing, from Napoleon Hill to Rosse Reeve's "Reality In Advertising". However, the solid advice gleaned from those classics is diluted with Masterson's endless preening and outright bragging.
The overall experience is not necessarily enjoyable or instructive, unless you are inspired by someone telling you, over and over and over again, of how successful and great he is.
A careful reading led me to become very suspicious of Michael Masterson and to do some quick research. Masterson claims to have had titles on the New York Times, Wall St. Journal and Amazon best seller lists. Indeed, on two occasions - and that means two distinct dates - Masterson was on the Wall St. Journal best seller list. This is not like being on that list week after week: it was twice for one time each. As for the New York Times, a Nexis search shows Michael Masterson appearing in the Times just once, with a comment in an article. No appearances on their best seller list. Amazon's best seller lists are very different and appearing on them is on meaningless. It is said that having 30 friends order a book at the same time will put you on their best sellers list for a little while at least.
More disturbing are Masterson's associations, one of which is Agora International, which publishes a number of investment newsletters which seem to be of the "we have a tip for you" variety. Agora was sued for fraud by the SEC at one point. This does not reflect directly on Masterson since he claims a nebulous role of "consultant" with them. It does, however, reflect on the company he keeps.
The company he keeps also includes AWAI, American Artists & Writers, Inc. Masterson doesn't say that he authored a product for them, a course on copywriting. Both AWAI and Masterson are the subject of literally hundreds of online complaints.
As I said, much of this book is borrowed and adapted. I don't have a problem with that since solid knowledge is intended to be passed on, as long as it is not plagarized in violation of copyright laws. But even here, Masterson leaves himself open to question. He attributes the concept of the "unique selling proposition" to a 1980 book called "Positioning". In fact, Rosser Reeves first put forth the expression and the concept in his 1961 "Reality In Advertising".
Would I recommend that someone read this book? Sort of. It is an adequate distillation of marketing advice from many reputable sources. To his credit, Masterson doesn't claim to be the original thinking here. On the other hand, Masterson's personal credibility is questionable and you really have to take what he says of his own success with a very large grain of salt. Personally I think there are better books in this area to be found.
Jerry
 Ready Fire Aim May 4, 2008
Dan E. Easton
The main point I get from Masterson's book is marking your product. I know it simple but how many small business owners do all the other THINGS but market their products. Masterson beats the marking concept home! If you market and sale your products you will be successful. A must read before you start your business----If you have started; read the book fast. This book is about working smarter and making money and not losing your butt and working harder.
 A Must Read for Anyone Learning How To Adapt to Today's Internet Revolution April 18, 2008
Cara M. Gudelis
0 out of 3 found this review helpful
Hi, my name is C. Maria Gudelis and this book is a must read to help any entrepreneur or future entrepreneur make money with less effort, capital investment and then grow your business. It changed my whole outlook on how I launch products, create companies and then grow them...
Ready, Fire and Aim April 13, 2008
Joseph S. Maresca (Bronxville, New York USA)
The book deals with some solid fundamentals necessary to start
and grow a viable business. The job is defined as the what, the
where and the whom? Some important business development stages
are to sell, improve as a result of sales, organize and push.
I recognize the "improve" part of the process because initial
sales usually generate product critiques by customers which
should lead to product customizations/enhancements for increased
sales. Front-end selling refers to new customers; whereas,
back end sales refer to repeat selling of existing customers.
Both types of selling are needed for building a business.
The old customers support the basic cash flow; whereas, the
new customers help to grow the business so that new employees
can be hired and new facilities built.
Next, the operator needs to identify people who sell best or
manage best. There are several types of buying. These are
impulse buyers, the "feel good" buyer and customers who have
surplus money in their hands. i.e. people with large year end
raises or bonuses
This book would be a worthy purchase for anyone contemplating
the purchase or commencement of a new business venture. I
recognize some of the methods described by the author from
my own personal experience.
 What a waste of paper. April 10, 2008
S. Whiteside (LaLa Land)
8 out of 9 found this review helpful
This could have easily been just a 10 to 20 page report. If that long.
I never understand why supposedly successful people have to write books that spend so much time plugging themselves, their businesses and friends.
If the information was that great people would gladly contact people or businesses on a resource page.
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