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Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business | 
 enlarge | Author: Peter, I Hupalo
Publisher: HCM Publishing
Category: Book
List Price: $17.95
Buy New: $16.15
You Save: $1.80 (10%)
New (11) Used (9) from $14.00
Rating:  5 reviews
Sales Rank: 218883
Media: Paperback
Pages: 196
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.9 x 5.9 x 0.6
ISBN: 0967162483
Dewey Decimal Number: 338
EAN: 9780967162485
ASIN: 0967162483
Publication Date: April 1, 2005
Availability: Usually ships in 24 hours
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Product Description
"Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business" shows entrepreneurs what they need to know to start a home-based business. Topics covered include: * Business Models And The Home Business * Distribution/Fulfillment of Your Product Or Service * Marketing And Sales * Personal Success Characteristics * Overcoming The Fear Of Starting A Business * Naming Your Business * Zoning And Insurance * Intellectual Capital: Copyrights, Trademarks, And Patents * Limited Liability Companies And S Corporations * Business Expenses And Accounting For Your Home Business * Home-Based Business Taxes (Including Sample Schedule C, Schedule SE, and Estimated Tax Payments) * Seven Home-Based Business Ideas * Fifteen Basic Steps In Starting A Home-Based Business * State Resources For Starting Your Business
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| Customer Reviews:
 Wish I found this book earlier November 7, 2006
Ernest D. Richardson
4 out of 4 found this review helpful
I have been working from home for over two years now. This book would have been a great resourse in my early days as i was learning the ins and outs. If you are contemplating starting to work from home there is some sound advice here. I now do well with my home business, and find reading all I can about this lifestyle keeps me sharp and productive. Books like this are great when it comes to the mechanics, but if you are going to get involved with selling from home by yourself, personal development is key. There are so many great books and cd's in this arena that truly help, knowing how to discipline yourself to persist consistantly is so important to your success. Authors that have helped me here are Micheal Losier (Law of Attraction) Andy Andrews (all his works are great) Dr Wayne Dyer (The power of intention) Dr. Ellie Drake, Jeffrey Combs, Jim Rohn, Joseph Murpy (The Power of the Subconcious Mind). Keep reading and jump in it is a great way to live.
Truly, Ernie D wecreatelifestyles.com
A very interesting title for a book July 15, 2006
Kerry from Washington DC
9 out of 12 found this review helpful
When I first read this book I was greatly intregued. I bought it simply for the title because I was very curious.
The author has succeeded in capturing and holding my interest and I strongly suggest that you buy it if you're serious about changing your financial position.
If you're looking for another suggestion for getting started on the right track and by this I mean staying away from those crazy foolhardy schemes, then please read "Untapped Wealth Discovered" written by Jeff Marquis and Kerry Harrison.
This book is a very fresh new approach to helping you discover home businesses and opportunities that are safe and scam free. You gotta be careful about choosing the right option for yourself.
 Sober Advice for Would-Be Entrepreneurs March 15, 2006
Craig L. Howe (Darien, CT United States)
37 out of 38 found this review helpful
If you are thinking about starting a home-based business, spend some time pondering this book.
Peter Hupalo has done all would-be entrepreneurs a favor by presenting a sober picture of the joys and tribulations of going-it-on-your-own. While I am not so sure about the underwear part, Hupalo offers a clear, well-written guide to starting your home-based business.
I have been home-based for more than 20 years. In my experience, you will need something covering your underwear if you plan to succeed. In my home state, Connecticut, the vast majority of business formations have failed within two years of their filing. To me success is a matter of prospecting, networking, execution and performance. That translates into face-to-face meeting. You will need some cloths.
Once you get beyond that idea, the book is great. The author covers critical topics such as:
* Business Models
* Personal Success Characteristics
* Naming your business
* Zoning
* Insurance
* Intellectual Property
* Limiting your Liability
* Business Expenses
* Taxation
* Financial Management
In my opinion, the best chapter provides state-by-state resources for starting your business. It provides a detailed guide to local and state business regulations, licensing, state taxation, and name registration. This chapter alone justifies the book's price and any time you spend reading it.
If you have the proper make-up, working for yourself is great. But, as Hupalo correctly points out, there is an opportunity cost. If you understand it and accept the risks associated with that cost, you are well on your way to starting your business. This book will help you clarify those issues.
A no-nonsense guide to the nuts and bolts of starting a home based business December 9, 2005
Midwest Book Review (Oregon, WI USA)
14 out of 16 found this review helpful
Written by the operator of the ThinkingLike.com website for entrepreneurs, Getting Rich in Your Underwear: How To Start and Run a Profitable Home-Based Business is a no-nonsense guide to the nuts and bolts of starting a home based business. Chapters cover basic home business models, the characteristics that pave one's way for personal success, zoning and insurance issues, why intellectual property is critically important, matters of copyright/trademark/patent, expenses and taxes to be aware of, fifteen basic steps to getting started, state resources for help in getting off the ground, and much more. Written in a no-nonsense, down-to-earth style, Getting Rich in Your Underwear also warns prospective entrepreneurs of all-too-common scams - such as the Internet scam of someone claiming trademark ownership of a word or expression and asking an entrepreneur to pay a royalty to use or license the expression (this isn't how trademarks work and is referred to as 'naked licensing', which can be grounds for the cancellation of a trademark!) Though highly readable, Getting Rich In Your Underwear does not shy away from details or mathematics, and offers sample calculations and forms to get the reader acquainted with necessary accounting matters. An absolute "must-have" for anyone seriously interested in running a business from home.
Knows What he is Talking About July 24, 2005
John Matlock (Winnemucca, NV)
46 out of 50 found this review helpful
I've worked at my own home based business and disagree with the title. If you wear your underwear at work, that's the time when UPS is going to make a delivery. Of course I don't look nearly as good as the girl on the front cover. I've also got to say that I've never gotten rich, but I don't have a boss.
Basically this guy knows what he is talking about, so I'm only going to comment on those areas where I think I have something to add.
Chapter 3 is on naming your business. He gives some good advice, but I think he has the chapter backwards. For me, the most important thing is to have a good web domain name. Joe's Plumbing doesn't need a domain name, but most companies now do. He lists three companies to check on domain names. Network Solutions was the original Government set up monopoly. At that time everyone had to use them. [...] for exactly the same thing, and their customer service is great. (I have no connection with GoDaddy except being a customer of theirs.)
Chapter 4 is on locating the business with regard to zoning. There are a lot of restrictions on operating a home business and he mentions most of them. They come down to don't cause a mess -- a lot of customers parked at your neighbors, a big flashing neon sign, big delivery trucks coming by. These things annoy neighbors. The kinds of things he talks about in Chapter 9 don't need these things, and zoning won't be a problems unless a neighbor complains.
Most people say to form a corporation, Mr. Hupalo doesn't. I strongly agree with him, forming a corporation is expensive and probably not worth while. There is some protection under the law if you do business as a corporation, but lawyers are very experienced in getting around this shield. If you do want a corporation, you lawyer will do it for you for a few hundred dollars. For this few hundred dollars he will have his secretary type up the standardized papers he used for the last hundred corporations he did. Or you can get these same papers out of several books and file them yourself for only the filing fee.
One last comment, chances are your business will fail, most do. But with the failure you'll learn something. Work for a while to get back on your feet and your second business will work better. If this doesn't work, repeat the process -- it's worth it.
Basically this fellow knows what he is writing about.
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