Home Business, Big Business: The Definitive Guide to Starting and Operating On-Line and Traditional Home-Based Ventures | 
 enlarge | Author: Mel Cook
Publisher: MacMillan Publishing Company.
Category: Book
List Price: $14.95
Buy New: $4.86
You Save: $10.09 (67%)
New (6) Used (12) from $0.58
Rating:  2 reviews
Sales Rank: 1933465
Media: Paperback
Edition: Rev Sub
Pages: 302
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7.4 x 0.8
ISBN: 0028622529
Dewey Decimal Number: 658.1141
UPC: 021898622525
EAN: 9780028622521
ASIN: 0028622529
Publication Date: June 8, 1998
Availability: Usually ships in 1-2 business days
Condition: mint
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| Editorial Reviews:
Amazon.com
While not everyone who opens a home-based business will make it to the top, a number of notable success stories--including mail-order mogul Lillian Vernon, Borland International's Philippe Kahn, and Rebecca Matthias of Mothers Work--have proven it is possible to buck the odds and go from kitchen-table entrepreneur to big-time corporate honcho. The recently revised and expanded edition of Home Business, Big Business: The Definitive Guide to Starting and Operating On-Line and Traditional Home-Based Ventures, by consultant and retired CEO Mel Cook, is aimed at readers who hope to follow in their footsteps. Cook opens with short inspirational profiles of these and other formerly home-based high-achievers, and then lays out many of the basic details that can help one get from here to there. He touches on everything from initial planning and product/service pricing to daily operation and preparations for future growth. He also describes more than 100 work-at-home options, divided into categories like crafts, personal service, mail order, and manufacturing and repair, and has added a section about using the Net to launch and grow such enterprises. Final chapters deal with turnkey business ventures, legal considerations, opportunities for the elderly and disabled, and further resources. -- Howard Rothman
Book Description
Newly revised and expanded, this book provides you with everything you need to become a successful home entrepreneur. Author Mel Cook explains how to get started on a shoestring budget, secure financing, advertise and market a new business, file taxes, outfit the home office with all the proper equipment, and more. A completely new section on making the most of a home computer discusses everything from desktop publishing and software development to cybermarketingselling products from home using the Internet.Mel Cook, a recently retired CEO, has extensive business experience with firms such as The New York Times, the Times Mirror Company, and ITT, as well as in management consulting. He received his MBA from Rutgers University and his PMD from the Harvard Business School.
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| Customer Reviews:
Great resource December 10, 2007
Aaron M. Potts
I've been working on building home and online based businesses for a long time, and I found this to be a very thorough resource that detailed the entire process from start to finish.
Also, even for veterans in business-building concepts, there are some great ideas in here to take you in new and successful directions.
Solid,practical advice for new entrepreneurs going online. June 27, 1999
fkoh@erols.com (Brookfield, CT USA)
23 out of 24 found this review helpful
A no hype, tell it the way it is homebased business book. Especially good was the section on starting a micro-business on the Internet. Lots of do-it-yourself information to keep costs low. The cybermarketing success secrets alone are worth the price of the book. Very helpful for first time in the business world entrepreneur. Good value, in my opinion.
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