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Do You Matter? How Great Design Will Make People Love Your Company | 
 enlarge | Authors: Robert Brunner, Stewart Emery, Russ Hall
Publisher: FT Press
Category: Book
List Price: $24.99
Buy New: $14.98
You Save: $10.01 (40%)
New (30) Used (8) from $13.97
Rating:  84 reviews
Sales Rank: 14852
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.8 x 5.7 x 1
ISBN: 0137142447
Dewey Decimal Number: 745.2
EAN: 9780137142446
ASIN: 0137142447
Publication Date: August 22, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
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| Customer Reviews: Read 79 more reviews...
 Not just for Entrepreneurs, Marketing Managers, and other Corporate Executives January 3, 2009
WILLIAM MCLEAN (Medford, OR USA)
Not just for Entrepreneurs, Marketing Managers, and other Corporate Executives, although all of them should read this book. While it was written just for these business types, all consumers should understand what is being done to motivate sales.
"Do You Matter? . . ." is very interesting to read. Made me feel like a business insider. After reading this book, I'm sure I'll be a more discriminating buyer. There is a big difference between needing a product, and desiring a product just because of artificial design.
Of course sellers should market their products as effectively as possible. This book does empathize independent thinking, with design concept, that will attract customers. It also (unavoidably) makes it clear that customers should, and usually do, keep their eyes on price vs true value. (Caviet emptor.)
For Newbies January 1, 2009
Thomas( Doc Savage 45) (St. James, MN United States)
Why do you want this book? If you are new to marketing, and current thinking in product and business development, and you can't afford to hire me. Buy the book!
It will give you the basics. Stimulate your thinking in different directions.
This book will help in the daunting process of connection with your customer. Products involve both function and design, but we often don't think that our companies also need good design. Especially when starting out, as we are often overwhelmed.
The word design, is in itself a visual word as opposed to structure or plan. It helps to reframe ones thinking.
How do you seperate your company and product from the competition?
From the books perspective design superiority is the answer.
To succeed in the current market, thoughtful visualization relating to function will relate to sustaining the company, and what they sell.
It is a buyers market, And unless you have the new "widget" everybody wants as well as the quality, function and durability and price, what will catch the customers' eye?
The text is a basic primer and sort of a "how-to."
There are anecdotes and lessons from Fortune 500 companies, and well known entrepeneurs. So for beginers it is a starting point but with good examples. You may not be in it, but it will help guide you to the next step.
This text will serve the small business man where ownershiop is part of development and sales and marketing.
There are more complex and involved texts, but this is a good place to start.
My reservation is it may require some re reading, to understand it if you are a newbie!
a fantastic guide to the most simple but most powerful approach to design January 1, 2009
Tatjana Dzambazova (USA)
i read the book in just few days. its a type of a book that captivates you, that you can't let go and that you want more of. It is about all things that i so strongly believe matter when you make a product that changes people's lives, products that provoke smiles, warm fuzzy feelings, products to remember generations after. a nice gallery of good and bad examples to learn from. Its a lot about Apple and their geniality in all they do. Apple approach to 'total design' is a motivation to so many designers, marketers, to people who care and my personal driving spirit.
This book is highly inspirational for those who want 'to matter'. I am eternally grateful to the authors for this fantastic book with great, unselfishly shared references. I hope my professional path will cross theirs one day. This book is a door opening towards new, better worlds.
I strongly recommend owning the book.
 badly written, trite 'insights' December 29, 2008
timbatop (london)
0 out of 2 found this review helpful
this book is so frustrating, because although most of the 'insights' are really hackneyed anecdotes that you've heard already, there is some interesting thinking that you want to extract. Unfortunately it is written in such a colloquial style, with such awful grammatical & spelling errors that I get the sense the output has been spewed from a concoction of dictation tapes by multiple authors who didn't spend much time in the same room. If I was the editor of this book I would have told them to distill distill distill.
it's ironic that this book is about taking care in the entire creation & delivery process to create a great customer experience. Brunner, Emery & Hall clearly did not.
Fascinating read on the importance of design excellent in business. December 22, 2008
Reader (San Mateo)
3 out of 3 found this review helpful
Do You Matter? How great design will make people love your company...is a innovative guide to more powerful marketing. This book wonderfully illuminates how great design makes people love a company. References throughout the book of actual case studies where companies used an excellent design process to design a compelling customer experience of their products and services - vividly brought each point home. Likewise, case studies of companies that didn't use a total customer experience design process and how that led to their products and services to fail their customers provided further amplification of the authors points. It was indeed revealing.
Hopefully, more companies will use this as a guide for designing products and services that their customers will rave about. What a relief it would be to not need to deal with all those run-of-the-mill products where the design process obviously were not focused on the customer experience. I want to love more companies.
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