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Marketing: An Introduction | 
enlarge | Authors: Gary Armstrong, Philip Kotler Publisher: Prentice Hall Category: Book
List Price: $153.33 Buy Used: $2.50 You Save: $150.83 (98%)
New (47) Used (356) Collectible (1) from $2.50
Rating: 22 reviews Sales Rank: 3215
Media: Paperback Edition: 8th Pages: 656 Number Of Items: 1 Shipping Weight (lbs): 3 Dimensions (in): 10.8 x 8.5 x 1.1
ISBN: 0131865919 Dewey Decimal Number: 658.8 EAN: 9780131865914 ASIN: 0131865919
Publication Date: March 9, 2006 Availability: Usually ships in 1-2 business days
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Product Description How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
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| Customer Reviews: Read 17 more reviews...
marketing book November 25, 2008 Rhonda L. Graham I thought I was ordering the right book. Turns out it was the "international edition". I am surviving with it because the text is pretty much the same. Major difference in page numbers and rather than using USD uses Euros. Otherwise OK.
Unsatisfied Customer August 17, 2008 awaller4 2 out of 6 found this review helpful
I ordered this book on July 16, 2008 and I was suppossed to receive it between July 23rd and August 7th. Today is August 17th, and I have not received anything. I have tried to contact the seller on two seperate occassions (August 6 and August 11), and I have not received a response.
Good book August 2, 2008 Brian Garcia (Miami,Florida) I think the book is good and teaches you a lot about marketing. The book made it to my house earlier than expected I am very happy with everything.
Information somewhat outdated July 20, 2008 Christopher F. Laub (Lockport, NY) 0 out of 1 found this review helpful
This book covers what and how marketing should work. This book ignores item such as manufactures don't offer what the consumer wants, only what the manufacturer decides to mfg. An example is all cars offering only shades of gray for interiors. Walmart telling the vendors what price they will produce their product.
How I am asked to review when I haven't even received May 27, 2008 St Financial Check Bank (Weatherford, Texas USA) 0 out of 5 found this review helpful
Look folks maybe this will get someones attention ... I have not yet received this items ... I would love to receive this item even though the class I was taking that needed this textbook will be over this week thank goodness they has online text from it because I still haven't received this item. S Amazon I can not say good things about you or your follow-up you passed the buck to the vendor that uses your name that was supposed to deliver this to me but they haven't even acknowledged any email from me via you yet ... but they were quick to process the payment so what is the deal here as far as I am concerned it is you Amazon that is responsible for this and you with the egg on the face ... so how about getting something done ... Jack Pickard
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