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International Marketing (Mcgraw Hill/Irwin Series in Marketing) | | |
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Product Description
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
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| Customer Reviews: Read 12 more reviews...
 Textbook October 25, 2008
Jane E. Thoresen
International Marketing This was a book I needed for class. What can I say, it was required.
Still number one! October 17, 2008
Donald Hsu (NYC, United States)
I have used this book for an undergraduate course in global marketing
for more than 10 years. My students generally love this book, except the cost.
The book is complete with everything from import, export, culture, supply chain, letter of credit, etc. Anything you name, it got the content. No wonder it is the 13th edition now.
I recommend this book to all instructors and students. Yes, it is bulky. But that is what global marketing is about. You can also use it for MBA students. The difference is, you need to cover case studies in depth.
For any professor that did not work in global marketing as a practitioner, this book may not be for you.
excellent September 15, 2008
Brianna F. Piechnick
1 out of 2 found this review helpful
The textbook came in excellent condition and right on time for class. THANK YOU!
 worked for me... August 25, 2008
It's Me
I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money!
College Textbook January 19, 2008
Mountainquiet (Green Bank, WV)
1 out of 2 found this review helpful
This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material.
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