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Million Dollar Mailings | 
 enlarge | Author: Dension Hatch
Publisher: Bonus Books
Category: Book
List Price: $89.00
Buy New: $51.59
You Save: $37.41 (42%)
New (19) Used (7) from $43.55
Rating:  14 reviews
Sales Rank: 234428
Media: Hardcover
Edition: Updated
Pages: 536
Number Of Items: 1
Shipping Weight (lbs): 4.3
Dimensions (in): 11.3 x 8.8 x 1.6
ISBN: 1566251621
Dewey Decimal Number: 659.133
EAN: 9781566251624
ASIN: 1566251621
Publication Date: May 25, 2001
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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Product Description
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
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| Customer Reviews: Read 9 more reviews...
 A great resource for advertising professionals but definitely not for beginners June 3, 2008
Kathryn L. Hendershot-Hurd
If you're looking for a step by step how to guide on how you can create Million Dollar Mailings on a shoestring budget, then skip this book.
On the other hand, if you're an advertising professional charged with the task of effectively spending your client's money on marketing and advertising, then by all means, buy this book. This is your chance to look over the shoulder of a seasoned professional as he looks at some of the most successful direct mail pieces in history.
As for the cost of the book... a course on "marketing" at your local community college costs more and won't provide 1/10th of the information contained within this book!
Wow what more can I say January 19, 2008
Steve Uhl (Baltimore MD)
Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this book will give you. Thanks Mr. Hatch
Buy this book while it's stilll available if you are serious June 28, 2007
Andy Adman
Thousands and thousands of different direct mail packages are mailed every year.
A few are super successful. This book collects the cream of the crop. the "control" letters that made these companies fortunes over the years. And explains why they worked. Will cut decades off your learning curve.
You can use these time tested successes to duplicate. So that your own mailing will be a success. Shows all different types of formats for mailing. As well as different types of offers.
Two other recommended books to learn from are Herschell Gordon Lewis' "World's Greatest Direct Mail Sales Letters" and "The Greatest Direct Mail Sales Letters of all Time" by Richard S. Hodgson
But both of these are hard to find and expensive. Who knows how long Million Dollar Mailings will be available for?
Buy this book. April 1, 2007
Jonathan Blaine
However, there is a danger in that you'll see how stupid some of the marketing has been done, and is being done, by others in your company. You might get restless, run out the door and scream.
Worth it's weight in doubloons.
Caveat: Bean counters, and bean counters masquerading as marketers, will not understand this book. If all you send out are post cards and self mailers (ads with postage stamps), and you think they're effective, keep doing that. We true direct marketers will gleefully steal your lunch money with Mr. Hatch's assistance.
An eye opener... February 12, 2007
C.E.
Expensive, but definately worth it if you can afford it. Like others have said, don't expect a "how to" course on putting together a direct mail piece. However, the mail pieces included provide some real invaluable insights into what works (and there is a pattern).
The only thing I could add is that maybe some of the old control pieces could have been added so you could examine why they were beaten.
Otherwise - really top notch!
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