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The Catalog Handbook: How to Produce a Successful Mail Order Catalog | 
 enlarge | Author: James Francis Hollan
Publisher: Hippocrene Books
Category: Book
List Price: $14.95
Buy New: $7.00
You Save: $7.95 (53%)
New (10) Used (14) from $4.40
Rating:  2 reviews
Sales Rank: 668389
Media: Paperback
Pages: 144
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 9.2 x 7.1 x 0.5
ISBN: 0870520717
Dewey Decimal Number: 659.133
EAN: 9780870520716
ASIN: 0870520717
Publication Date: December 1991
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Needs more examples from OTHER companies catalogs January 31, 2004
Sara Swihart (Fort Wayne, Indiana, USA)
3 out of 3 found this review helpful
After reading this book, I found it to have some good ideas, but it was too specific. I thought the author was just writing a book to promote his catalog because, unlike other catalog books, he used examples from HIS catalog. While the page with the Highland attire was a good example, all of the pages from his catalog just became overkill. It would have been much better had to also used examples from a variety of catalogs.
 What A Book--It Got Me Thinking June 8, 2000
Nancy Miller (Los Angeles, California)
15 out of 16 found this review helpful
Our business is thinking about producing a catalog. We purchased several catalog books. "The Catalog Handbook" was great. He walks you step by step in how and why he designed his catalog--even some of his mistakes. Just reading it, I got some great ideas on how to create our catalog. This is for the first-timer and small business cataloger.
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