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The Golden Mailbox: How to Get Rich Direct Marketing Your Product

Author: Ted Nicholas
Publisher: Enterprise Pub
Category: Book

List Price: $39.95
Buy New: $26.99
You Save: $12.96 (32%)

Qty 1 In Stock


New (1) Used (10) from $22.08

Sales Rank: 1648703

Media: Paperback
Edition: Rev Sub
Pages: 212
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 11 x 8.8 x 0.5

ISBN: 0793104866
Dewey Decimal Number: 658.84
EAN: 9780793104864
ASIN: 0793104866

Publication Date: December 1992
Availability: Usually ships in 1-2 business days
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Editorial Reviews:

Product Description
Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating an effective campaign.

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