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Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business (Small Business Series) | 
 enlarge | Author: L. Perry Wilbur
Publisher: Wiley
Category: Book
List Price: $16.95
Buy Used: $0.01
You Save: $16.94 (100%)
New (26) Used (36) from $0.01
Rating:  5 reviews
Sales Rank: 613004
Media: Paperback
Edition: 2
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6 x 0.7
ISBN: 0471573302
Dewey Decimal Number: 658.872
EAN: 9780471573302
ASIN: 0471573302
Publication Date: September 1, 1992
Availability: Usually ships in 1-2 business days
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Product Description
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
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| Customer Reviews:
 A lot of FLUFF November 29, 2006
Steve D
4 out of 4 found this review helpful
There is too much fluff added to this book. Too much "why mail order is a great business" introductory type of thing... I was hoping to read the how-to, what, when, where, get down to the business and let me decide if it is for me.
I don't like persuasion - "why you need to do this" or "why you should have a business". First, what may work for you, may never work for me. Second, it wasted my time, the reason I am buying the book is I want to know how, not debating whether I should with the writer.
If someone is still thinking whether they should have a business or not, then there are many general business books out there to read. I guess the title is very specific but the content is too general for me.
Informative May 28, 2003
17 out of 17 found this review helpful
This book was a pretty good book. It gives lots of examples as what to do, and what I learned from, what not to do. Very informative and the information can be used to look back on. Lots of examples to writing classified ads as well as sales letter that will get you the responses you are aiming for.
Very Informative March 25, 2002
Queen (Omaha, NE)
20 out of 21 found this review helpful
This book is a good book to start off with. Im starting my own home based business and I felt like I was about ready to start after reading this. He gives you good examples of classfied ads that he has used and shows you how to write sales letters that will pull responses. He tells you what you should and shouldnt do. I will probably always refer to this book. You should also try Melvin Powers mail order books but dont try 101 Great Mail Order Businesses by Tyler Hicks.
 ex cell ent, wold recommend to others July 29, 1999
5 out of 79 found this review helpful
experienced writer, philospher, adult, creative, thoughtful, kind, generouse, genius, lazy, reliable, acgive, energi
AN EXCELLENT INTRODUCTION TO MAIL ORDER!! February 7, 1998
DAVID A. KIRKWOOD (dak2@webtv.net) (FORT MYERS, FL)
40 out of 40 found this review helpful
If you are interested in mail order this book will get you off to a good start. Wilbur is honest and straightforward and illustrates his points with REAL anecdotes.The only drawback is the complete lack of any information concerning the internet and world wide web.
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