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How to Start and Operate a Mail-Order Business | 
 enlarge | Author: Julian L. Simon
Publisher: Mcgraw-Hill
Category: Book
List Price: $42.95
Buy New: $3.09
You Save: $39.86 (93%)
New (11) Used (31) Collectible (2) from $0.70
Rating:  2 reviews
Sales Rank: 900563
Media: Hardcover
Edition: 5 Sub
Pages: 538
Number Of Items: 1
Shipping Weight (lbs): 2.3
Dimensions (in): 9.3 x 6.5 x 1.5
ISBN: 0070575657
Dewey Decimal Number: 658.872
EAN: 9780070575653
ASIN: 0070575657
Publication Date: October 24, 1991
Availability: Usually ships in 1-2 business days
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Product Description
Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's definitive book provides A-to-Z coverage of how to plan, execute, and maintain a successful mail-order operation. Step-by-step, Simon shows how to strike it rich in mail order from selecting the right products, to promoting them effectively, to creating ads and copy that sell, and much more. In each information-packed page, the fifth edition reports on today's trends and developments in this fast-changing field, while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers, databases, and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy, John Caples, Victor Schwab, and Paul Bringe; Deal with postal increases, legal requirements, cash flow, competition, and a host of potential pitfalls; Make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.
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| Customer Reviews:
Great Book! August 27, 2007
C. M. Argao (Riverside, CA USA)
If you are pursuing or thinking of adventuring into the mail-order business, then this is a very thorough and complete book (I say this from a novice standpoint). I have been reading other mail-order topic books, but none have compared to this one. This book offers inspiration, the disadvantages & advantages of the business and everything from A-Z regarding the business. Great book, worth the buy! You won't be dissapointed.
One of the best "full overview" mail order books available. December 24, 1996
17 out of 19 found this review helpful
While no one book can teach you everything about mail order marketing, How to Start and Operate a Mail Order Business gives the reader a good overview of the many things that a person will come across when in the Mail Order Business. If this is your first venture in mail order it is a very good starting point. John Schulte Chairman National Mail Order Association
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