Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies--across an ever-expanding spectrum of products and services--are discovering that yes, they are. Now, in a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan and make the most of your intangible assets in the new millennium.
Highly acclaimed as the ideal practical planning guide for early-stage and rapidly-growing businesses, the first edition of Franchising and Licensing spearheaded the success of thousands of new companies. This new edition incorporates the latest developments and trends in franchising, licensing, and other growth strategies based on strategic distribution partnering relationships with local resources who use their own capital to achieve growth objectives.
With its clear, expert guidance, you'll be able to choose the best ways to: * avoid the common pitfalls of franchising, licensing, joint ventures, distributorships, and other leveraged marketing structures * understand the key management, operational, and legal issues involved in building an effective franchising program * leverage intellectual property to penetrate new markets, expand market share, and build customer and brand loyalty
Franchising and Licensing, Second Edition, is also your key to minimizing the disputes that so often plague franchising and other partnering-based business structures. It demonstrates clearly how to focus on quality and training to ensure that quantity and expansion will follow. It shows you how to build a clear commitment to quality, fairness, and effective communication in a way that pervades all your activities.
And it also provides detailed, expert guidance through such crucial elements of the business relationship as protection of intellectual property, field support, regulatory compliance, co-branding strategies, quality control systems, mergers and acquisitions, international expansion, and even litigation.
