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International Franchising in Emerging Markets: Central and Eastern Europe and Latin America | 
 enlarge | Authors: Dianne H.b. Welsh And Ilan Alon, Editors
Publisher: CCH, Inc.
Category: Book
Buy New: $60.00
New (2) Used (1) from $54.00
Sales Rank: 2815594
Media: Paperback
Pages: 318
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 0808006363
EAN: 9780808006367
ASIN: 0808006363
Publication Date: March 2005
Availability: Usually ships in 24 hours
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Product Description
International franchising has assumed an increasingly important role for franchisors seeking to expand their businesses. The saturation of domestic markets, the rise of international communication and trade, the relaxation of trade barriers, and the globalization of business in general have all encouraged franchisors to cross national borders to reach new markets for their products and services. While the U.S., Canada, and Western Europe are already well-developed markets for many franchised businesses, emerging markets remain relatively untapped. This book , a collection of articles by experts from around the world, will be important reading for franchisors wishing to penetrate these markets as well as others allied to the industry. It provides an overview of franchising in Central and Eastern Europe and Latin America, focusing on the legal, political, economic, and social environment in each country. Its purpose is to provide state-of-the-art franchising research on markets with great potential for long-term growth.
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