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The McDonaldization Thesis: Explorations and Extensions | 
 enlarge | Author: George Ritzer
Publisher: Sage Publications Ltd
Category: Book
List Price: $51.95
Buy New: $27.44
You Save: $24.51 (47%)
New (24) Used (13) from $1.98
Rating:  4 reviews
Sales Rank: 1423428
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.2 x 6.2 x 0.6
ISBN: 0761955402
Dewey Decimal Number: 381.13
EAN: 9780761955405
ASIN: 0761955402
Publication Date: February 17, 1998
Availability: Usually ships in 1-2 business days
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Product Description
Few sociology books published in the 1990s have succeeded in capturing the imagination more than George Ritzer's The McDonaldization of Society, which has been translated into eight languages. Read and debated throughout the world, the book stimulated thought and discussion throughout all levels of the sociological community. In this new book, Ritzer provides a deeper exploration of the most innovative and imaginative sociological thesis of the last decade of the 20th century - McDonaldization. Part One of the book involves theoretical extensions including a discussion of the work of Karl Mannheim on rationalization. Max Weber's ideas provided the theoretical foundation for the McDonaldization thesis, but Mannheim's ideas are also useful and lead to some new perspectives on the process. Ritzer also assesses the degree to which sociology in general and sociological theory have been McDonaldized. Part Two is devoted to a discussion of the process of McDonaldization. One concern is with the degree to which jobs, and more generally the labour process, has been McDonaldized. Another is with the relationship between McDonaldization and related processes like globalization and the Americanization of the world. There is also an essay on the McDonalidzation of credit arrangements. Part Three involves an evaluation of the move beyond McDonaldization. Ritzer discusses what he terms `the new means of consumption' and the postmodern perspective that best illuminates them. The fast food restaurant is now conceived as one of the many new means of consumption that also includes credit cards, shopping malls, cybermalls and other `shopping experience' outlets. Disneyworld can be seen as a new means of consumption in the tourist realm and within that realm it plays the same role that McDonald's does in the larger society. The modern university - the McUniversity - is also discussed as a new means of educational consumption. The book concludes with a re-evaluation of the McDonaldization thesis and its future. Written with the author's customary clarity and power, this is a book that will be required reading for students in sociology and cultural studies. It shows one of the most original minds working in sociology today wrestling with his thought and moulding it into new and exciting areas.
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| Customer Reviews:
 Reject the telephone as a simulacra of communication! June 23, 2001
Jacques COULARDEAU (OLLIERGUES France)
0 out of 1 found this review helpful
In this second book, George Ritzer pushes his general thesis to extremes that become nearly absurd. To pretend that credit cards are a simulacra of money is true, but money is a simulacra of bartering. To reject credit cards because they are a simulacra is like rejecting the market place and that would make us go back to what ? When were commercial exchanges between people not using some tokens, some simulacra of the value of the exchanged goods ? But he even goes further : organized tourism or cruises are a simulacra of the discovery of a new territory. We can discuss the simplification such organized tourism brings, but should we go back to the old tourism of previous centuries and reintroduce colonialization, the genocide of encumbering populations, slavery, and some other side-effects (that were rather the direct objectives) of such adventures ? Same thing with Disneylands and other entertainment parks. They are only the development of the old fairs and festivals of previous centuries that took place on market day or on some special occasions, like carnivals and pilgrimages and some others. The only difference is that we can visit such parks all year around, and if some are intellectually limited, the number of those who go deeply into some topics are numerous, and, would I say, more and more numerous, presenting sciences, technology, history, geography, and many other topics. And the mass-basis of these make them cheap, a lot cheaper when we take into account the amount of subject matter. And we can have in a short period of time and in the same locale a tremendous amount of information that we could only have through long and tiresome research before. This leads us to the Internet. A simulacra of communication or research ? Certainly not. A new dimension of communication and research. It might be used in an underdeveloped way. But it does not have to be that and people are learning, provided schools, universities and social institutions lead them into it, incite them to do it. An interesting point of view but we must remain very alert not to be thrown into some kind of retrograde ideology. Would anyone ever think of rejecting the telephone as a simulacra of communication ? Dr Jacques COULARDEAU, Paris Universities II and IX.
Applying the thesis to actual life January 22, 2001
Geoff Matthews (West Jordan, utah USA)
1 out of 1 found this review helpful
Ritzer has taken his popular McDonaldization theory and applied it to a host of specific topics, such as the university (and sociology in particular), the work force, leisure and other areas of life. He builds not just on his work but also on those who have taken his theory and built on it, as well as some of the masters in the social theory realm. For those who are interested in this theory, this is an invaluable addition to the body of work.
 A great book, to read for all people! April 19, 1999
1 out of 2 found this review helpful
As a student in Norway, going on the course sociology, this was a great book to read. I`m going to have a review of this book at my course, in front of my professor , and the rest of my class. And i will only say good things about that book. The book contains good things about Max Weber, Karl Mannheim. A another thing whit this book, is that Georg Ritzer is using easy words, good langue and its easy to understand. I requment this book to all, either you are a student in sociology, or regular student. Even so if you arent a student, it is a good book to read,for to understand what is the McDonaldization thesis. Gaute Aadnesen
Good Ideas January 21, 1999
2 out of 4 found this review helpful
This book contains a set of very nice ideas of the recent trends in the consumption of the American society. Very good study was done on the subject. I understand that this is not the first book on the subject by the authors, which makes it hard to comprehend a large number of references to the previous works. Also, the language of the book is way too "scientified".
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