Franchising For Dummies (For Dummies (Business & Personal Finance)) | 
 enlarge | Authors: Michael Seid, Dave Thomas
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $9.57
You Save: $15.42 (62%)
New (32) Used (23) from $8.64
Rating:  10 reviews
Sales Rank: 195235
Media: Paperback
Edition: 2
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.2 x 1
ISBN: 0470045817
Dewey Decimal Number: 658.8708
EAN: 9780470045817
ASIN: 0470045817
Publication Date: October 16, 2006
Availability: Usually ships in 1-2 business days
Condition: New Book. May have a Remainder Mark
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Amazon.com Review
Franchising for Dummies, by Michael Seid and Dave Thomas, details everything you need to know about this ever-popular route to self-employment. In typical Dummies fashion, it outlines the basics (from initial research through signing on the dotted line); development procedures (such as training employees, choosing locations, and buying goods); running the business (attracting customers, managing staff, dealing with franchisors); and moving on (considering further acquisitions, franchising your own ideas). Seid, a well-known consultant with 20 years in the field, and Thomas, the high-profile founder of and low-key spokesman for the fast-food chain Wendy's International, make this volume especially valuable by including inside tips taken from their extensive personal experience. "Too often, franchisees make the mistake of hiring an attorney to do battle with their franchisor, rather than simply sitting down with the franchisor, discussing their concerns, and coming to a negotiated conclusion," Seid advises at one point. "Training is nonstop, never-ending. It has to be," Thomas suggests elsewhere. "It has to remain a priority in your business because, one, you have turnover, but two, you can always improve." The combination provides a clear and complete primer for enlightened decision-making on virtually all aspects of franchise purchase and operation. --Howard Rothman
Product Description
If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right. Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you: - Pick the perfect franchise opportunity for you
- Find an ideal location
- Raise the capital you need to launch your franchise
- Manage daily business operations
- Understand complex legal issues
- Work and communicate with your franchisor and other franchisees
- Read and understand a Uniform Franchise Offering Circular
- Expand your business and buy new franchises
Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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| Customer Reviews: Read 5 more reviews...
One of the Best Franchising books ever ! June 28, 2008
Dr. Jorge Cardoso
This book is very very good. A broad approach to all Franchising aspects. And it brings a very useful CD with it. Very good buy.
 Oversimplified, one-sided sales pitch November 1, 2007
Faulkner's follower (NC, USA)
1 out of 1 found this review helpful
I read this book from cover to cover before opening my own franchise. In hindsight, I admit that this book gave some pretty horrible advise. It doesn't give you a real sense of how to investigate a franchise, nor does it prepare you for the negotiations with the franchisor. It doesn't help you to really evaluate a franchisor nor does it explain the myriads of pitfalls that can befall a franchisee.
This book really was a light-hearted sales pitch to encourage you to buy a franchise. It doesn't really explain the advantages of running your own business sans the franchise system.
After reading this book, I was still a dummy and made one of the worse mistakes in my life when I purchased a Friendly Computers franchise.
There must be better books on franchising March 12, 2007
Big Ring Media Ries (Madison, IN USA)
4 out of 5 found this review helpful
Michael Seid's extensive experience yields some useful insights and he explains many of the steps involved in franchising, but the book reads too much like advertorial and Seid spends way too much time trumpeting his own accomplishments. (Wendy's founder Dave Thomas' contributions to the book are woefully slim and including him as a coauthor seems to serve more as a marketing tool.) Franchising for Dummies would be a worthwhile addition to your library on the subject, but if you're looking for a single, objective, authoritarian source on the subject, keep looking.
 A Must-Read for anyone considering buying a franchise January 17, 2007
Margit Novack (Philadelphia, PA)
3 out of 4 found this review helpful
I read Franchising for Dummies before deciding to franchise my business concept, Moving Solutions. I found it helpful as a franchisor, by clarifying the issues from the franchisee's perspective and identifying the characteristics I need to look for in successful franchisees. The book's main premise --that franchising is a governed by contracts but it really about trust and relationhsips --resonates with my own values. We recommend Franchising for Dummies to every prospect who contacts us as a Must-Read before we begin the evaluation process.
Great Information January 11, 2007
Melinda Ewing (Aiken, SC)
0 out of 1 found this review helpful
This book is a excellent source for information. Breaks everything down into understandable sections. A must have for anyone thinking about getting into a Franchise.
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