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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition)

Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition)

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Authors: James A. Swanson, Michael L. Baird
Publisher: Professional Publications, Inc.
Category: Book

Buy New: $17.50

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New (17) Used (10) from $14.99

Rating: 4.5 out of 5 stars 39 reviews
Sales Rank: 52568

Media: Paperback
Edition: Second Edition, New Edition
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 8.8 x 6 x 1

ISBN: 1888577916
Dewey Decimal Number: 658.11
EAN: 9781888577914
ASIN: 1888577916

Publication Date: September 26, 2003
Availability: Usually ships in 24 hours

Also Available In:

  • Paperback - Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur
  • Kindle Edition - Engineering Your Start-Up

Similar Items:

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Editorial Reviews:

Product Description
The economy may not be great, but there are still plenty of entrepreneurs around with great ideas for high-tech start-ups. If you are one of them, this book will help you succeed. It gives you all the basic information you need to make your great idea a business reality.

Updated for today's business and economic climate, the new, fully revised edition of Engineering Your Start-Up is the complete guide to launching and growing a successful high-tech company. The authors, both successful veterans of many start-ups, focus you squarely on the fundamentals of making a new business work.

They demystify the start-up process with frank advice, insider's tips, and in-depth analysis. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required for success in your new venture.

Engineering Your Start-Up offers a dose of reality for all aspects of the start-up world. Among the topics covered: securing funding (or surviving until you do), dealing with venture capitalists, writing a business plan, creating a management team, market positioning, stock ownership and grant practices, protecting intellectual property, and many other topics.

Engineering Your Start-Up is a distillation of the key lessons of the high-tech start-up world. As a new entrepreneur, you'll find it a book you go back to again and again.


Customer Reviews:   Read 34 more reviews...

5 out of 5 stars If you are serious about being a High-Tech Entrepreneur   October 24, 2008
Nick (Boxborough, MA USA)
An excellently written book that covers all the bases if you want to be a founder in High-Tech and need guidance this is the one book you must have. I've bought this book not only for myself but copies for co-founders. If you have been approached to join a start-up get this book it will answer all your questions regard the rewards and the risks.


4 out of 5 stars Engineering Your Start-Up   April 5, 2008
Eric Jain (Seattle, WA USA)
1 out of 1 found this review helpful

This book has a lot more meat than most other start-up books I have come across so far. In particular it has good explanations of the different financing and compensation options -- making the book useful not just for founders who may need to negotiate with venture capitalists, but also for anyone who works at a start-up (and doesn't know what the difference between stock and stock options are, or how to estimate how much what they are getting may eventually be worth). On the other hand the level of detail about how to get things done isn't always down to the cookbook level, and there is frequent advice along the lines of "have your legal department do x". That may be a good idea, but it's not always an option, and at least I'd expect some discussion about how to get good legal advice etc.


5 out of 5 stars Sage advices throughout   January 12, 2008
fangchin (Mountain View, CA USA)
1 out of 1 found this review helpful

As a trusting reader of the 1st edition "Engineering Your Start-up" since 1999, even I have other books in my collection, I still turn to it from time to time.

The authors graciously placed their updated materials on the Web for a long time, and I consulted the resources from time to time.

Nevertheless, I think I will buy the 2nd edition soon. Nothing beats the feeling of having a well written book in hand. In passing I'd like to say that the 1st Ed IMHO still offers sage advices tough to get elsewhere.



5 out of 5 stars Read This Before Visiting a VC   September 3, 2007
David Gurgel (Springfield, New Jersey United States)
4 out of 4 found this review helpful

This book's special expertise is about designing the financing of your startup!

A few years ago when I did a business plan for a technology start-up, the first edition of this book was my source for planning for equity participation for founders, employees, VCs, and the public from founding through IPO. When this second edition came out, I bought it to pass along to a friend in the early stages of a startup.

If you are a technical member of a startup, you must read this unless you are already sophisticated in the financing of startups. Don't talk to a VC until you have studied this book.

The title is the key. "Engineers" and other technical types will find this a quick and interesting book. And if you are going to play "Monopoly," you must at least know the basic rules first. This is how the game is played in Silicon Valley! If you don't, you will not pass GO and will not collect $200.



2 out of 5 stars Don't Waste Your Time. There Are Much Better Books   January 1, 2007
Entrepreneur (Seattle)
6 out of 16 found this review helpful

This book is an example of what happens when you take a very specialized and difficult topic and try to make it into a book that everyone will buy. Real value and meaning are lost.

In addition, there is some dangerous advise in this book, like on p.47 where the author recommends entrepreneurs get start-up ideas from their work at previous employers--BE CAREFUL that could land you in jail. MOst companies make you sign non-compete agreements. How can the author overlook this simple and well-known point???

The book is in general outdated and written like it was thrown together based on previously written articles. Finally, the print quality is so poor and the format so unappealling that it was a struggle to read. I would only recommend this book if you can get it for $2 used like I did and only if you don't know much about starting a high-tech business.

Your best bet is "The Startup Company Bible for Entrepreneurs," by far the best book on the topic and the only book you will ever need. I've learned a lot from it and I refer back to it when issues arise.


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