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How to Open & Operate a Financially Successful Redesign, Redecorating, & Home Staging Business: With Companion Cd-rom | 
 enlarge | Authors: Mary Larsen, Teri B. Clark
Publisher: Atlantic Publishing Company
Category: Book
List Price: $39.95
Buy New: $23.91
You Save: $16.04 (40%)
New (24) Used (6) from $19.97
Rating:  12 reviews
Sales Rank: 31235
Media: Paperback
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 1601380232
Dewey Decimal Number: 333.33830973
EAN: 9781601380234
ASIN: 1601380232
Publication Date: February 6, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from publisher!
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Product Description
Are you planning to become part of this redesign or real estate staging network? During this time of phenomenal growth, these businesses may be worth your investigation. If you can answer yes to the following questions, then the redesign or home staging business may be just right for you. Do you love decorating your home? Are you addicted to home decorating shows and magazines? Do you know exactly what someone should do to sell their home fast? Are you constantly moving your furniture around? Do you find yourself decorating for your friends and family for free? Do you have a flair for decorating? Keep in mind, however, that Redesign and Real Estate Staging are more than just having the talent and skills to do the job. The business of the business is the part that can be tricky. Readers of this book will fall into one of the following categories: Those With a Second Career: You already have a successful career and are looking for something new. In fact, the design field may be totally unrelated to anything you have ever done before Those Wishing To Be Their Own Boss: You want to have more control over your day and how it goes. Being your own boss allows you to be flexible. Those That Are Business Beginners: You have started your own business, and are finding that the small business tools that are available just do not apply to the design industry. Those That Want To Grow Their Design Business: You already are fully engaged in your own design business and need sound marketing principles to grow your business further. Those That Are Curious: You just want to know what the design industry is all about and find out if you can develop your passion into a thriving business. No matter which description fits you, this book will be instrumental in your success of the business side of redesigning and home staging.
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| Customer Reviews: Read 7 more reviews...
 Very Informative. One of my favorites December 23, 2008
M. Molina
I enjoyed reading this book and I am keeping it among my collection of design and staging books.
Excellent, Packed with Information and Timely! November 23, 2008
Loren Keim (Allentown, PA)
From the author of How to Sell Your Home in Any Market: 6 Reasons Why Your Home Isn't Selling... and What You Can Do to Fix Them:
This book is great and it's also timely. Easy to read and follow, loaded with great information. While the market slows down, this is the time to truly help clients to redecorate and stage homes to sell. Many small and medium sized builders are also in desperate need of a good home redecorator or home stager.
I highly recommend it!
Great Tool to launch as a Interior Redesigner! March 21, 2008
Laure Gill (Atlanta GA)
2 out of 9 found this review helpful
Mary Larsen has done a thorough job explaining the actual steps it takes to launch a successful (financially successful!) business in Interior Redesign and Staging. As a Nationally Certified Trainer in this area , I look forward to adding this book to my recommended reads for students, new & experienced. Worth the time to read it!
Ready, Set, Design! March 13, 2008
Myra Turner
5 out of 12 found this review helpful
Larsen's book starts right off by defining the differences between redesign (for living) and staging (for selling) so there's no misunderstanding of what these potentially lucrative businesses are all about.
The popularity of HGTV-DYI-type shows have spawned an interest in people wanting to redecorate their own homes Fortunately for anyone wishing to operate this type of business there will be more than enough work for you to do. Many home decorators get all excited about redecorating their homes but then find that once they get started (or are in the planning phase) they don't have the skills or the time to follow through.
The book offers a lot of solid advice. For instance, Larsen reminds readers that it is vitally important to continuously educate themselves as trends change constantly- what's hip today will be out tomorrow.
Mary's Trade Tips are sprinkled throughout the book making you feel like you're getting insider information. Larsen offers advice on ways to market your business including getting testimonials from current customers, giving presentations including a list of possible topics and an outline detailing how to present the topic. Details important things you need to know to stage a home for a real estate sale, offers before and after pictures showing great design work that you can easily do and gives basic design tips that offer suggestions on room elements such as color, shape, and spacing. You'll also find a list of tools you will most likely need and an appendix with more than enough resources to get you started including easily modifiable forms, sample contracts, a list of tools you will need and sample sales letters.
For some reason I found myself getting kind of bored toward the end of the book but overall a good resource for anyone wishing to start this type of business. Could also be a good basic guide for anyone wanting to simply redesign or stage their own home.
Very Informative March 10, 2008
Mike Mcvay (Montgomery, AL)
5 out of 12 found this review helpful
This book gives detailed information on how to go about starting a business doing interior design and decorating. The authors discuss the types of decorators as well as what it takes to be an entrepreneur. They dispel commonly held myths about entrepreneurship and give practical advice for the reader to determine if they have what it takes to start their own business.
The authors give step by step instructions on what it takes to start your own design business such as deciding what skills you have and how to charge for services. The next sections of the book deal with the legal and financial concepts of structuring a business. The authors do a good job of explaining the intimidating ideas of business planning, finance, and operation in terms that non business savvy people can understand. Anyone considering a career in design or decoration would benefit greatly from reading this book
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