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Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths | 
 enlarge | Authors: Jon Fisher, Gerald Fisher, Wallace Wang
Publisher: Select Books
Category: Book
List Price: $21.95
Buy New: $11.59
You Save: $10.36 (47%)
New (18) Used (4) from $11.59
Rating:  13 reviews
Sales Rank: 198826
Media: Hardcover
Pages: 152
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.1 x 0.8
ISBN: 1590791894
Dewey Decimal Number: 658.11
EAN: 9781590791899
ASIN: 1590791894
Publication Date: September 15, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand new hardcover with a dust jacket. No remainder marks, we ship daily!
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Product Description
Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one.That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains the common pitfalls of starting a company and how to avoid them. These include the traps of growing too fast, focusing on the wrong product, and accepting too much funding from outside investors.
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| Customer Reviews: Read 8 more reviews...
Must Read for Aspiring Entrepreneurs December 27, 2008
Jeff Russell (CA)
Great book, very informative and thought-provoking. In this book Jon Fisher presents a simple, logical formula for creating a business. As a recent college graduate and aspiring entrepreneur, I'm already using the knowledge from Strategic Entrepreneurism in my work for a small business. The book has ignited many thoughts in my head as to the direction and purpose of our company's strategy. It's a beneficial learning tool because I can actively speak with the founders about the presented ideas. For anyone who aspires to be an entrepreneur, Strategic Entrepreneurism is a must read.
A must read for anyone making business product or service decisions December 20, 2008
John F. Bauer III (Cleveland, OH USA)
There is a familiar phrase "no one ever got fired for buying IBM" that suggests products or services selected from a well know vendor are the safest. "Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths" reads like a buying guide for established businesses looking to achieve success beyond the well established products and services offered by the same vendors as their competition. The points the author makes, especially in Chapter 7 starting on page 99, surrounding how to partner with customers outlines a success strategy for both the entrepreneurial startup company as well as the strategic customer. The strategic customer is in the unique position to have a business problem or solution solved in an extremely customized way that no big name vendor can do with mature and well established products and services and thus leap ahead of the competition.
I had the unique opportunity to be a strategic customer of one of Jon's businesses mentioned in the text and I can personally and professionally attest to the groundbreaking entrepreneurial themes outline in this exceedingly well written book.
Without question, it is a must read for budding entrepreneurs as other reviewers have consistently identified. In addition, it is a must read for business decision makers that need to stay ahead of the competition with customized solutions that strategic entrepreneurs can deliver and established vendors cannot.
A must for business people just starting up December 8, 2008
Midwest Book Review (Oregon, WI USA)
There's a lot of advice out there, but which is the right kind to heed? "Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths" seeks to dispel the myths that society has laid out for the aspiring businessman who's just getting started in the game. Laying out strategies for business men trying to cut through the jungle and climb the mountain that is start up, Fisher offers much sound advice, making "Strategic Entrepreneurism" a must for business people just starting up.
Very thorough and clean November 15, 2008
Kirill Pertsev (San Jose, CA United States)
The message of the book is very clean and it is radically different from many other books by famous authors 'how to build a great company'. This books tells you how to stop deluding yourself and start doing real business from the very inception of your idea and business. This book is very practical, you'll find no Total World Domination slogans inside. So if you have a choice of only two books to buy and read before starting your company then is should be this one and Founders at Work: Stories of Startups' Early Days (Recipes: a Problem-Solution Ap). They even share the same serious drawback: a hardcover :-)
Official rule book for the entrepreneur November 11, 2008
Brett Stern (Portland, OR)
Being an inventor/entrepreneur is not only creating a new product/service for the marketplace, but also involves devising a new business model to commercialize on that effort. Since most start-ups have visions of grandeur, you must follow your own path to get the attention of the business community. Most of the time you work in a vacuum, wondering if any of it makes sense. However, after reading Strategic Entrepreneurism, I felt I was reading the official rules or bible on how to proceed. Jon Fisher outlines and defines the steps, procedures and potential outcome on how to present yourself to the marketplace and what to do when a potential suitor comes along. The book give perspective on methods, opportunities for small businesses and insight on what a larger company would get out of the acquisition. Additionally, the idea of strategic customers, when done correctly provides not only revenue, but makes your company so much more valuable. In the current uncertainty of the business environment, this book provides concrete alternatives to commercialize on your entrepreneurial dreams.
Brett Stern, president
Beer Chips
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