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The Complete Idiot's Guide to Cold Calling (The Complete Idiot's Guide) | 
 enlarge | Author: Keith Rosen
Publisher: Alpha
Category: Book
List Price: $14.95
Buy New: $8.77
You Save: $6.18 (41%)
New (30) Used (16) from $6.90
Rating:  16 reviews
Sales Rank: 28961
Media: Paperback
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 5.9 x 0.8
ISBN: 1592572278
Dewey Decimal Number: 658.872
EAN: 9781592572274
ASIN: 1592572278
Publication Date: August 3, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Does this sound familiar? "If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge." The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results.
If you are prospecting the same way you have been for the last several years (including the, "calling to check in, touch base or follow-up" approach) or haven't been prospecting at all, you're simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don't like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling.
Keith will show you how to:
. Utilize the 7 steps to a permission-based cold calling conversation so that you don't have to push your presentation and hope there's a fit.
. Create winning voice mail messages that will ensure more return calls.
. Develop your MVP (Most Valuable Proposition) that separates you from your competition.
. Craft the Compelling Reasons that would motivate a prospect to speak with you.
. Prevent and defuse initial objections such as, "I'm not interested,"We don't have any money now" or "Call me back later."
. Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives and natural talents rather than taking the generic, "One size fits all" approach.
. Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
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| Customer Reviews: Read 11 more reviews...
 Not for Idiot's Only! July 9, 2008
The Renegade
0 out of 1 found this review helpful
I purchased this book to try revitalize my cold calling strategy. It was informative and gave me a couple of new view points to see where I might be able to tweak my cold calling and prospecting skills.
I would recommend this book to novice & experienced sales people who have to make prospecting calls on a daily basis.
Becoming the Best you can Be June 1, 2008
R. Lorans (Dacula GA)
You read, you learn and then you earn. Step by step plan for becoming a great phone sales person....very good book
Beyond the Basics March 26, 2008
Gordon B. Coyle (New York)
I thoroughly enjoyed reading Keith Rosen's book on Cold Calling, even though I consider myself as "Cold Call reluctant". This book gives sufficient evidence that cold calling is a necessary tool in new business development what ever your industry, and the knowledge on how to cold call effectively. In addition to cold calling, Keith provides important information on several other sales and marketing strategies for business development such as networking, obtaining referrals, and managing the entire sales process. Having read dozens of books on marketing, sales, sales management and strategies I've got to say this one is on the top of my recommend list to friends and clients looking to boost sales skills for new as well as experienced sales professionals. The format makes it easy to read, understand and most importantly to deploy to your advantage.
The Real Deal Book on Cold Calling August 11, 2007
Steven M. Grisham
2 out of 2 found this review helpful
I am one of those rare folks who enjoys cold calling but I picked up this book as a companion to Closing the Sale. This is an excellent read that can better you best results or turn around your cold calling (lack of) success. In short, this is the real deal.
With Keith by Your Side, Cold Calling Works! August 9, 2007
Osamu I. (California)
7 out of 7 found this review helpful
Despite what some talking heads may say, cold calling works. I've read both the "anti-cold calling" books as well as Mr. Rosen's books, and I can say that the arguments clearly lean in Mr. Rosen's favor. The "never cold call again" groups really address similar stuff that Mr. Rosen does, which leads me to believe that their position is more a matter of savvy marketing, driven to sell books, rather than anything revolutionary.
With that said, cold calling doesn't work...that is, unless you have a method that provides you with measurable results. And that's precisely what Mr. Rosen's book gives you. The Complete Idiot's Guide to Cold Calling, is one of those essential books that never has a chance to rest on a shelf and collect dust.
In my experience, I was stuck. I had been cold calling for a couple of years and found myself in a telemarketing quandary. Mr. Rosen's book couldn't have come at a better time. He combines a precise, no-nonsense message with words that are easy on the eyes. His book is equal parts practical guide and motivational tool. I particularly appreciated the time he commits to the psychology of selling. The emphasis on process goals (a book he should write next) is a new look at the outcome-driven goals that many of us were taught to follow.
I read Mr. Rosen's book and committed time to completing his exercises and following his techniques. Two weeks later, I scheduled five qualified appointments. Why do I say "qualified"? Before I read his book, I focused on setting up the appointment. I'd meet with prospects, but after all the driving and time spent in an office, often, the only thing I had to show for my effort was a wrinkled shirt that required dry cleaning. Using Mr. Rosen's book as a guide, matters quickly turned around for me. I met with people that were ready to close because I qualified them over the phone. I wish I had his book three years ago. (To think of all the gas I would have saved!)
If you've doubted your skills, needed some fresh ideas, or are new to the cold calling process, buy The Complete Idiot's Guide to Cold Calling. Once you do, you'll soon have a book that has a worn down spine, pages loaded with Post-its, and a cover that refuses to stay shut--just like mine.
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