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Getting business to come to you | 
 enlarge | Author: Paul Edwards
Publisher: Tarcher
Category: Book
List Price: $18.95
Buy Used: $0.93
You Save: $18.02 (95%)
New (31) Used (34) from $0.93
Rating:  29 reviews
Sales Rank: 145008
Media: Paperback
Edition: 2 Sub
Pages: 686
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.1 x 6.1 x 2.1
ISBN: 087477845X
Dewey Decimal Number: 658.8
EAN: 9780874778458
ASIN: 087477845X
Publication Date: July 6, 1998
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 24 more reviews...
 Excellent reference May 10, 2008
Janet K. Hoadley
I ordered this book to expand my writing business. In the first 20 pages of it I've already found practical things to implement...and a couple places I was headed in possibly the wrong direction. In skimming the rest of the book it's more of the same - totally applicable not only for expanding a business but equally valuable if you're STARTING a business. The other thing is while many books cover just one kind of business - the tips here could be used equally by pet services, accounting, writing and other businesses. Work smarter. This is also not just for sales jobs. With promotion ideas you can weave it you can promote without several thousand dollars in revenue to do so.
The only book you'll ever need! October 18, 2007
Value Shopper (San Diego, CA)
As an M.B.A with a Marketing specialization, and having read tons of books on Selling and Marketing, I would recommend this book hands down for any one wanting to learn the basics, as well as to brush up their skills and become adept at selling their product or service. I am starting out on my own and this one book has proved very handy. The Edwards truly understand the nuances and difficulties of selling, especially for those on their own and and have analyzed some of the problems that typically inhibit people from succeeding even with the right plan.
If you work from home, definitely get the Working from Home book by the same authors, and read them both. I have recommended this book to many friends.
Particular points of interest for me was the repeated emphasis to specialize, to choose a niche, and avoid the trap of being a Jack of all trades.......too many options make most of us decide we could do several different things - b'cos we are good at many things or b'cos we want more options for revenue. The authors spell out how this would be very much like shooting ourselves in the foot, and help you shape your strategy and reason things out for yourself.
To summarize, this books not only helps you get business, it also helps you choose your strategies, from a clever business name to finding a niche. Get this book now!
 Rubbish October 12, 2007
Cosmin Ghidoveanu
0 out of 8 found this review helpful
Lots of talk about impractical business ideas and promotion methods. Hundreds of pages of empty talk.
Marketing essentials for your small business. September 13, 2007
Cat Cromar
2 out of 2 found this review helpful
Another great book for a small business looking to establish themselves and learn the essentials of marketing. Getting Business to Come to You focuses your attention on the most effective, low-cost methods of marketing and also gives very useful technical details on the process of creating your own marketing materials.
The four most effective, low-cost marketing methods are
1. Word of mouth. To have a business thrive and grow with only word of mouth marketing should be the goal of every entrepreneur. Not that you can't give it a kick with some other methods when you want, but what sweet bliss it is to have your customers and new ones beating a path to your door with no effort on your part except your great reputation and service. The key is to get yourself into the mind of the people that matter...your customers. Focus your efforts on those people that will buy from you and get them to give you referrals. Everything else you do is in order to reach this goal.
2. Public relations. PR is your ticket to being established as a leader in your industry. Create a publicity kit and get the media's attention. Use your publicity to get others to recognize your name and know that you are the expert in your field.
3. Direct marketing. Use it to control how often your business enters into the mind of your customer. A monthly newsletter or a quarterly sale or discount, that they are alerted to via direct mail or email, will keep you in their minds and keep them telling their friends about you.
4. Inventive advertising. New customers will be attracted to your business if you are effective at advertising. Being inventive is the key. Your copy has to stand out from the rest and you have to be creative. Experiment with different media such as bulletin boards, radio and TV shows, yellow pages, trade directories, etc.
This book has helpful lists of when a particular marketing technique is right for your business and when you're just wasting money. It helps you tailor your marketing campaign to your needs. I especially enjoyed the technical details on such topics as building a publicity kit and writing and designing advertising copy that sells. Other topics were detailed as well, but these stood out as the most important for my business at this time. Read the book and see which ones stand out for you!
While reading Getting Business to Come to You I often found myself putting the book down to implement some of the things I had learned before moving on.
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Cat Cromar
www.astartuplife.com/category/book-reviews
A wealth of information August 7, 2007
Bob Nolin (Bethel Park, PA)
2 out of 2 found this review helpful
This has got to be one of the best marketing books out there for small businesses. The authors really have a good understanding of what it's like to be starting out, and the mistakes that can be made -- and how to do it RIGHT instead!
My only complaint is it is a bit wordy at times. One good example serves the purpose, and we are given 5. So skim on once you get the point. There is a ton of meat here. Great great stuff. Well worth the money spent.
Edit: March 2008 - I have to add something that is really getting to be a problem for this book: it was published in 1998. The resources it lists are often 15 years old or more. I hope the authors will consider a third edition soon. I really would no longer recommend this book, as it is just too out of date. A good used copy might be worthwhile, but skip the resources. "Modem a photo"? Wow.
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