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Managing for Dummies / Marketing for Dummies (2 Book Set) | 
 enlarge | Authors: Bob Nelson, Peter Economy, Alexander Hiam
Publisher: Hungry Minds
Category: Book
Buy New: $50.95
New (2) Used (1) from $50.95
Rating:  1 reviews
Sales Rank: 3836630
Media: Paperback
Number Of Items: 2
Shipping Weight (lbs): 2.9
Dimensions (in): 9.3 x 7.4 x 1.8
ISBN: 0764581449
EAN: 9780764581441
ASIN: 0764581449
Publication Date: August 2000
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: BRAND NEW BOOKS
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| Editorial Reviews:
Product Description
This set brings together "Negotiating for Dummies" and "Leadership for Dummies" in a special bundle, available at a discount price.
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| Customer Reviews:
A Great Learning Tool June 24, 2000
Richard Wolfe (Salem, Oregon)
5 out of 6 found this review helpful
Marketing for Dummies is one of the best books a person can read to achieve a comprehensive understanding of marketing and its influence on the business world. The book's use of descriptive, understandable language and its focus on the essential "4 P's of Marketing" make it a much needed read for anyone new to the business world. The author carefully lays out the necessities of a marketing position, the goals of the marketing department, and powerful tools used to perform this essential part of business effectively and as economically as possible.
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